Kira Mamula is a Men’s Wellness Advocate and founder of ReKognize. Kira’s life passion and purpose is to drive awareness that men matter too, face daily life challenges, and need a supportive community just as much as women. Though proud of the women’s movement and their fight for equality, she is laser-focused on empowering men to discover the best form of themselves. Kira believes that the definition of masculinity and how men are perceived in today’s society is extremely archaic and in need of its own revolution. Men quietly face enormous challenges without much focus or concern for them and their own needs as human beings. Her vision is to ignite the spark that will lead to men’s issues having greater importance and concern given to them, as well redefining the “strong, silent type” role that society has forced upon them. Her unique philosophies and carefully cultivated perspectives are a blend of social consciousness, positive impact, respectful empathy and meaningful outreach. “My goal is for every man I meet to feel heard, valued and more connected in today's society. I'm laser focused on men’s personal development, mental health, and in mentoring them through life's twists and turns. Each person holds an inner badass, and my greatest joy is in seeing it unleashed!” She was educated at the University of Pittsburgh, currently resides in Los Angeles, California, and has lent her extraordinary expertise to some of the largest multinational organizations in the world, including Cox Enterprises and Google.
A Conversation with Kira
An interview about inspiration, vulnerability, and instinct.
Why men? Shouldn’t you be supporting the feminist movement?
“I get this question a lot! Mostly because I think people are curious about what I do since it’s unheard of for a woman to dedicate her life to advocating for men. I don’t consider myself a feminist, but a humanist. I’m proud of the enormous strides women have taken in gaining equality over the many years. Being a woman myself, I of course support equal rights and the advancement of women in our society.
“With that said, I believe everyone deserves respect, empathy, and compassion whether you’re a woman OR man. I’m concerned that as women have gained more equality, there’s a sense that men are no longer valued or needed. Men’s issues are never talked about or seen as unimportant. Women have been able to go through a massive revolution of what it means to be a female. Unfortunately, the way society and our culture still defines masculinity is archaic. The strong silent type. Men continue to be told to be sensitive but not too sensitive. Talk about your emotions, but not too much because thats unattractive. Be kind, but still be a badass ‘bad boy’. I mean men can’t win! They go through so many challenges in life in trying to fit into what society tells them to be that there really isn’t any support for them as human beings. It’s all about what job he has, how much money he makes, the car he drives, how to get that promotion. There is more to a man than that and they deserve to have someone speak up for them. Because ultimately, when a man feels valued and needed and respected, women benefit greatly from that as they will have more well-rounded partners.”
You've worked with some large corporations, like Google. Why did you leave the corporate world?
“At the end of a workday I would always feel like something was missing in my life. I was in advertising for many years, and although it is an important field, for me, it was not my final destiny. I often felt a desire to make a more personal impact on people's lives, so I stretched out. Working for major corporations added fuel to the creation of my movement, Just One. For that, I will always be grateful.”
“People have always felt comfortable opening up to me. I'm genuinely interested in people's lives, and their unique struggles.”
- Kira Mamula
If you could change one thing about the world, what would it be?
“Great question! I would bring more empathy and respect into the world, and gift it to each and every one of us. We're all humans just trying to get through this crazy thing called life. It's one of the cornerstones of the Just One movement.
What had the biggest impact to you, in your personal growth?
“After graduating from the University of Pittsburgh, I was eager to start the next chapter in my life, and to spread my wings in a new town. I followed my intuition, and packed up my car. I drove 3,000 miles with almost nothing to my name—save for my dog in the back seat. I didn't know anyone in LA, and had no prospects on a job. But... it just felt right. I was determined, and nothing was going to stop me! It turned out to be the best decision of my life, and taught me to always trust my instincts.”
What fictional place would you most like to go?
“Hogwarts! Who wouldn't want a wand, and the ability to conjure-up spells? I'm secretly hoping Hogwarts is an actual place, by the way. I'm just waiting on my owl to come through the window to let me know that I've been accepted!”
When people approach you for guidance, what do they usually need help with?
“I'm genuinely interested in people's lives, and their unique struggles. They come to me for help on a variety of topics, including relationships, career advice, and in dealing with difficult family situations. More often than not, they seek me out knowing that I am someone who will listen, someone who cares about them on a human level, and someone they may feel vulnerable around, without experiencing judgment. I fearlessly approach life and embody the concept of kaizen. That's something people gravitate toward, and want guidance on how to develop.”